The Ferguson family came to WOW Creative with the award-winning, innovatively processed and highly-acclaimed Southern Rock Lobster. Could WOW help grow their business in the highly-competitive export market? Hell, yes. We started by giving the Ferguson badge some ‘quality & assurance’ design-love, then shared the love right across the company’s marketing spectrum. Add several photographic shoots to complete their retail marketing strategy, a family of retail seafood packaging, all on a brand spanking new website… and WOW! Another tasty SA brand that’s just hit your supermarket’s cool section.