Wound Innovations approached WOW! Creative to help them transition their business from a government funded research company to a stand-alone specialist service. This required a fresh approach. We wanted to shake the scientific aesthetic that Wound Innovations had and reposition the business in the marketplace as a company that provides and enables care and quality service as well as empowering the caregivers. The key, a brand personality that is friendly and approachable.
Along with giving their brand a friendly personality, we developed language including the tagline “Faster healing. Better living”, revitalised collateral, imagery and created a fresh new website.