50 schools on 5 different continents. Yes, Le Cordon Bleu certainly is the world’s largest hospitality education institution. WOW Creative’s first project with LCB was redesigning the Master of Gastronomic Tourism course brochure: tantalising anyone with a passion for gastronomy and tempting professionals wanting tasty careers in hospitality, media or tourism. This cool project called for aspirational photography, punchy typography and feature foiling, with the resulting 8-page visual feast enticing students to follow their global foodie dreams. Learning with the Masters of Chef-ducation.