Raising Literacy Australia (RLA) is a not-for-profit organisation committed to enriching children’s lives through literacy. They support families to read, talk, play, and sing with their children from birth through universal and engaging programs. The publishing arm of the organisation is Little Book Press (LBP) – its vision, to produce high-quality children’s picture books, board books, and educational resources. The team approached WOW Creative as the organisation had outgrown their current websites and recognised the need to consolidate and look to the future.
The new RLA website tells their story as a not-for-profit organisation in a simple, quick & accessible way by balancing professionalism, fun & vibrancy (as RLA creates resources for young children). Our aim – to intrigue the viewer, attract their attention and have them explore the website to find out more. The new Little Book Press website balances fun with being a consumer focused, e-commerce site as all money from purchases of LBP titles go back into continuing RLA programs. Two new websites that speak to their prospective markets, sharing the wonderful world of stories and improving literacy.