Fishi – ‘Fresh Island Seafood’ approached WOW as they were looking to grow, engage and connect with retail customers through a brand refresh and new packaging. A family run business providing quality seafood to Queensland restaurants and independent retailers, Fishi’s slice of heaven is the warm, clear blue waters of the Whitsundays, teeming with a huge variety of fish species unique to the area. Taking inspiration from the environment, the packaging is bright, colourful and vibrant with a watercolour image that showcases the product window. The packaging sets the ‘scene’ and reminds the customer that Fishi is ‘The finest Australian wild caught seafood, fresh from the ocean, fresh to you’.