Playford International College is one of the great schools WOW Creative has worked alongside, built on a cornerstone of respect, excellence, integrity and independence. When three local schools joined forces, they did the same with WOW. Their goal: a complete brand overhaul. The result: a confident, assured and aspiring brand that embodied cultural diversity, innovation and the community-minded spirit of Playford itself, keeping the 1960 essence of the three predecessors.