Macro Group Australia sits at the centre of the world’s largest wild game supply chain, home to well-known brands like Gourmet Game, KRoo, Spring Ridge Venison, Thornwood Wild Boar and the premium Paroo range. You can imagine how thrilled we were when they chose us as their go-to creative agency.

Our work together spanned a full brand overhaul—refining brand architecture, refreshing identities and rolling out new packaging across their growing family of products. Multiple brands, multiple markets and plenty of moving parts, all brought together with a clear, cohesive look and feel that reflects the quality of what Macro Group Australia brings to the table.

In short: one parent company, multiple iconic wild game brands, and we’ve helped shape the story behind each of them.