A big part of South Australian life for over 50 years, WOW Creative were selected to print manage all direct mail, signage and point-of-sale collateral for South Australia’s Hospital Home Lottery. Working alongside iconic advertising agency kwp!, WOW jumped at the opportunity to curate and manage the Hospital Home Lottery website and eDM campaign from the very first brief to the last winning ticket. This is South Australia’s largest Home Lottery, people! Client expectations were exceeded. Our community benefited. The hospital profits. High fives, Adelaide. That’s what we call a Wow factor moment!