Every Adelaidean has walked passed or meandered through ‘The Regent’. One of Adelaide’s iconic buildings and destination shopping arcades, The Regent Arcade appointed WOW Creative to reconnect with their loyal customers and re-establish this timeless, art-deco shopping experience, with a hint of its theatrical past. The WOW team is side by side with the client, executing integrated seasonal campaigns across print, radio and social media, already improving that Adelaidean foot traffic. With a great mix of retail and food outlets, rediscover Regent Arcade next time you’re wandering the Mall.