Growing since just 1985, NCI is the leading trade credit insurance broker throughout Australia, New Zealand and Asia. Having a head office in Adelaide was a masterstroke, with NCI handing Adelaide’s own WOW Creative the challenge of reinvigorating a tired brand. Yes, Trade Credit Insurance is a dry topic to understand. And yes, WOW was able to clarify the business model through a compelling visual language across print, marketing and website collateral. The spotlight shone on a fresh, dynamic star and colour palette of each of the company’s primary countries.