Inverbrackie Border Leicester stud shows off Australia’s largest selection of high performance rams. So, when Claire & Lynton asked Wow Creative to handle their rebrand, they weren’t expecting such a (Don’t say ballsy. Don’t say ballsy) bold statement in a straight-laced market. Did we want the new brand to stick out like… hell, yes! The two-tone identity nailed it. What’s more, the visual language clicked beautifully across print, signage, clothing apparel, website and even ear tags. And did we have fun writing their series of Stock Journal brand ads? Bahaha!