A match made in heaven was our immediate response when iconic South Australian brand Haigh’s Chocolates touched base about working together. Haigh’s are the oldest family-owned chocolate maker in Australia, based in Adelaide but with retail outlets nationwide and they pride themselves on the Haigh’s customer experience of quality. Cue WOW Creative and the 2020 Gift Range & Mother’s Day campaigns.
The Gift Range is a limited edition, collectible range – “London Road” evokes nostalgia and a childlike whimsical celebration of the fine art of chocolate making. Featuring a delicately intricate illustration of machinery paired with pops of colour , the illustration is inspired by Haigh’s factory located at London Road, Mile End. The London Road Gift Range includes keepsake collectible tins, gift boxes and hampers and is one of the key retail campaigns for Haigh’s being available in-store for 12 months.
The Mother’s Day brief, to create a contemporary floral pattern in warm, dusky autumn colours that could be used across key packaging items and used by their internal team for in-store and promotional signage, social media and online. A visit to any of their stores and the range popped beautifully on shelf and the gift paper was a hit… how could it not while enjoying the chocolate tasting. Did we mention chocolate?
Imagery courtesy of Haigh’s Chocolates. Photography by Randy Larcombe, Styling by Suzi Ting.