Edmondson Park High School opens its doors to its first students in 2027. Now in the final stages of construction in the growing suburb of Edmondson Park, in Sydney’s South-West, the school engaged Wow Creative to develop its brand.

The founding Principal’s brief was for an identity that feels contemporary and distinctly Australian, while remaining traditional and rich in symbolism. We created a brand that positions the school as a place where academic excellence is balanced with nurturing extracurricular interests, respect, wellbeing and community.

Central to the project is Connection to Country. The school’s built environment is Country-centred in its planning, design and delivery, and with this framework and the architecture in mind, the identity draws on significant Indigenous landmarks, symbols and totems unique to this part of NSW.

Building on this foundation, the design balances locally significant natural elements: the distinctive landscape, native flora and Country concepts shared by the Traditional Owners. These sit at the heart of the logo, enveloped by a shield that represents academic excellence, trust and aspiration.

To support the new brand mark, Wow developed brand guidelines that bring the brand to life. The fonts, colours, visual language and photography styles were designed specifically for the school, ready for the first students to walk through its halls.