Bridgestone’s global and market leadership in tyres comes with a core belief in ensuring a healthy environment for current and future generations. Bridgestone Australia’s ‘green’ answer is the Ecopia tyre range, and WOW Creative was briefed to create a campaign that not only drove Ecopia sales but did the same for Ecopia’s ability to save the environment without compromising driver and family safety. WOW’s creative lit up across print, press and outdoor environmental media nationally, boosting the big two: sales and awareness.