Macro Meats controls the world’s largest distribution of wild game kangaroo meat including Gourmet Game, Australia’s trusted kangaroo meat brand. So, imagine how stoked WOW Creative were when they appointed us as their preferred creative agency for a full brand audit and company restructure. The resulting brand overhaul was massive, extending across multiple websites and packaging for retail, food service and export markets. Projects this complex can test a partnership, so working closely and openly was key. Especially the fine art of developing recipes and showcasing premium, lean kangaroo as ideal for health conscious, flavour-loving consumers. So, try kangaroo. Just, try not to think of Skip.