Once upon a time, a continental shop opened in 1984, where Gerardo and Rosa Cicchiello sold her homemade ricotta. A special recipe she grew up with in Paduli, Italy. We say special because Rosa’s customer loooved iiiit. So much so, Rosa focused oh solo mio, on cheesemaking. Then, one day, some 27 years later LCDF visited WOW Creative’s cottage. And together they created a series of sumptuous images revealing traditional Italian cheesemaking techniques. Images that went straight onto their LCDF branded packaging, to help tell their own, wonderful brand story of rich Italian heritage, from supermarket shelves. And South Australia looooves iiiiit.