A leading national supplier & innovator in clinical software, Core Medical Solutions, decided on WOW Creative for a rebrand that required a graphic connection between parent brand ‘CORE’ and their ‘BOSSnet’ product range. The result was a simple and effective answer. And, with it, a confident, colour palette through a crisp visual language, helping to distinguish every software product. Finally, the new brands sprang to life through a responsive website with marketing collateral, focussed on crystal clear differentiation of each BOSS package. Core Medical Solutions: software cleverness right to its core.