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Barossa Fine Foods

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Welcome to the WOW Creative table, featuring the Knoll family, owners of Barossa Fine Foods with four generations of history and expertise for creating traditionally handcrafted smallgoods and charcuterie. From the moment we met, we never expected so many wonderful stories and personalities to shine. When we asked the entire family to get-together, we quickly realised this pot of gold would drive the Barossa Fine Foods rebrand. With the mammoth task of replacing their much-loved brand, WOW put the stories front and centre, developing a collection of illustrations and a visual language that would attract a broader audience. So, on your next weekly shop, keep an eye out for the new packaging, take a moment to read some great Barossa Fine Foods moments and savour the deliciousness at the family dinner table.

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