When a wine industry legend approached WOW Creative to help reposition the Wolf Blass Gallery & Museum, we jumped at the chance – guten tag Mr Blass! The challenge, shift the focus of the ‘Wolf Blass Wine Gallery & Museum’ in Hahndorf to a meeting place to sit, linger and enjoy unique wines in the Adelaide Hills. The key, create a standalone name and identity for the wine bar that would work with the Gallery & Museum. Adelaide Hills Wine Bar was born, a place where people can experience an entire region of wines under one roof with great food and entertainment… and with a dash of Wolf Blass panache.